First Khutsong local clothing store

The 27-year-old Moretsi Mefolo is a graphic designer and co-owner of Azishenism Culture, the first clothing store of
its kind in Khutsong. The Herald visited the store in Batswaneng Section to talk to the young entrepreneur, also known as Pele. According to him, it all started in 2009 when his current business partner, Gunshisa Malefetsa and other friends approached him for his graphic design skills. He was then introduced to T-shirt printing and learnt to print his own shirts. He collaborated with Gunshisa and started printing T-shirts of political idols. They eventually decided to create their own brand known as ‘Azishe’. ‘I always liked clothes, even when I didn’t have much. I used what I had to look good and, because I never had fancy clothes, I was inspired to create my own,’ he says. The partners then moved on to officially register the brand under the name ‘Azishenism’ in 2013. Since then, the pair has shared the vision of opening the first store in Khutsong to sell clothing like T-shirts and sweaters, handbags, shoes and caps that are all handmade and printed in-house from all the graphics‘We make the clothing ourselves,’
says Pele proudly. The store has a vintage theme with the feel, art and photography to complement it. This, they say, is their passion. The partners also aim to create employment within the community and plan to teach young people printing skills through workshops. ‘We also plan to expand into the CBD and create chain stores across the country and even internationally. International brands inspire us and we want to teach the world about African couture,’
says Pele. While the store is new, the brand has been in existence for ten years already. The store is a symbol of the progress that the label has made. Ther will be an opening preview on Friday, 16 June, from 08:00 to 16:00 where they will launch their core designs. Ther will also be an open mic opportunity for artists to showcase their talents and an open market day for other designers, brands and artists. Contact them via Facebook: Azishenism Culture, email:azishenismculture@ or telephone, 074 847 0661/ 071 01 6 5556

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